Measurement

BizGreet™ employs advanced ROI measurement capabilities – reporting on every possible metric of a campaign, including whether an individual watched their video or clicked the direct-response.

A web-based dashboard provides an up-to-date overview of campaign traffic and performance. Aggregate information about the viewer population can be exchanged with other, third-party applications and exported as a spreadsheet for more detailed modeling. With geolocation, each report details where each viewer is on the planet, and can be overlaid as data points on Google Maps to show the physical distribution of any campaign.

In addition to aggregated results, BizGreet™ also delivers individual response metrics, specifically who watched their video, where they are geographically, what IP address they visited from, whether they clicked the direct response, and if they forwarded their video to a friend.