Connect with BizGreet
There’s been some interesting numbers released in terms of money being spent on online video. A recent report said that 94% of advertisers would be spending more on online video this year than in 2009. That’s a lot. With the prices dropping on online video, many smaller businesses are beginning to examine what it would take to get them on board.
As more companies look to put up more online video, it’s important to not just recreate the TV commercial format by putting it online. That completely ignores the power of the medium. Remember, the only time people watch TV commercials are when they appear during shows they watch. Online videos have to be something that people actively seek out. If they don’t engage people with something that keeps their interest and gives them something to share, then it’s really a waste of everyone’s time.
Obviously, we think BizGreet is a pretty good way to do something interesting with online video that you can’t do on TV. But there’s plenty of other things you can do as well. You can start an ongoing video podcast series. Shoot some videos of people using your product or service. Have customers talk about ways they use your offerings. Start a mini-series of your product coming alive and interacting with other office supplies (I would love to see someone do this). The possibilities are endless.
The important thing to remember is that your video should be different from everyone else’s. Imitation is not the sincerest form of flattery when it comes to advertising. If you’re doing the same thing everyone else is, why would anyone want to watch?
July 2nd, 2010 at 3:06 pm
Very well said Mr. Parker!!!