Catching the Tail

When sending out an email blast to a large group of customers telling them about an upcoming trade show, live talk, or other event, the “quality” of the message delivery will usually fall into one of three distinct buckets:

1. Your customer reads your email right away and your message about the upcoming event is delivered as planned.  This is good.
2. Your message isn’t delivered at all because it is ignored, overlooked, deleted, or sent to the spam folder.  This is bad.
3. Your customer reads your email message, but didn’t check his or her email in time and by the time it is read your event has already passed or expired.  This is the worst.

Why is #3 the worst? It is the worst because you managed to get in front of your customer or prospect with the chance to deliver a relevant message, but by the time it was “your turn” and the customer was listening to what you had to say, your message had turned obsolete. A wasted opportunity.

It is true that the majority of sent mail gets either opened and read within the following 48 hours or is never looked at again, but there is also a significant percentage of reads and views that “drips” in long after that email was sent. It’s a long tail that can follow the bulk of openings for weeks or months. And you should try to catch this tail of interaction opportunities.

With BizGreet™ the message isn’t embossed in the body of the email, it’s not a few paragraphs of text that turn stale a few days after you sent them; with BizGreet™ the message lives in personalized video in the cloud and can be modified, replaced, or pulled at any time.

The design of the BizGreet™ web application gives you the power to catch this long tail of opportunities to interact with your customers and prospects by allowing you to dynamically change your message for the late arrivers that “stop by” long after the key event has occurred.

BizGreet™ allows you to not only personalize each video based on the recipient, but also allows you to change the message based on factors such as the time it is delivered. This ensures your message will always be fresh, relevant, and most importantly: still actionable.

Move the message in the cloud.