BizGreet receives $245,000 in funding from three Texas investment groups

(AUSTIN) – Austin-based technology company BizGreet, which offers a platform for mass-personalizing video streams that clients can use to better connect with their customers, has announced funding from three Texas investment groups. In addition to being one of 12 companies receiving funds from the Austin-based Central Texas Angel Network in 2009 – announced this past month – BizGreet also received investment money from the newly-formed Baylor Angel Network at Baylor University and the Concho Valley Angel Network in San Angelo.

The $245,000 in combined funding from the three networks will help BizGreet, which was launched in 2008 by Mat Harris and Mark Peters, grow its business and reach out to more potential clients in 2010.

“In today’s economy, it’s difficult to raise funding for companies that are not backed by serial entrepreneurs or strong intellectual property,” said Randall Crowder, Exceutive Director of the Central Texas Angel Network. “BizGreet is an impressive success story because I believe angel investors rallied behind Mat, a charismatic entrepreneur, and BizGreet, a company that is already proving that it has the potential to redefine direct marketing.”

The company, which counts Gov. Rick Perry and the Round Rock Express among its clients, uses a patent-pending application to personalize videos, delivered to customer and prospect databases. BizGreet allows personalization options that include addressing recipients by their first names within the videos.

The technology encompasses more than just video delivery – it also allows for tracking how many times the videos are watched and forwarded, for customizable calls to action (directing the viewer to a point-of-sale or donation form, for example), and for generating reports detailing who viewed and who followed through on calls to action.

“I am proud to be among those companies that Central Texas Angel Network chose to invest in for 2009,” said Harris. “I believe that BizGreet creates a new standard and establishes new potential for online marketing. Gaining this important endorsement from the Central Texas Angel Network, coupled with our endorsements from the Baylor Angel Network and Concho Valley Angel Network, clearly demonstrates that others see that potential.”

For more information on BizGreet, including online demos of how the personalized greetings work, please visit bizgreet.com.

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Phil West, Luminaria Media & Public Relations

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