Connect with BizGreet
As a web service that makes use of our viewers’ personal data to change the content they are presented with, one of the questions we’re often asked by our clients is how we handle security and privacy issues here at BizGreet.
The answer is pretty straight forward: These two are the biggest concerns we have. Period.
BizGreet exists to make messaging and marketing on the Internet a little more exciting and relevant to our audience. We don’t care about harvesting user data. We don’t want your email address. We’re not going to send you spam.
We do everything in our power to ensure that we are treating any customer data entrusted to us (be it explicitly or inferred) with utmost respect, lay out very clear policies to not disappoint the viewers for our service, and ensure that we only collect and process data we need make the service work and report success metrics back to our clients.
But what does that mean in detail for you?
1) We only care about very few data points. When setting up the service for our clients, we work closely with them to identify which information is actually required in when determining the video stream – and encourage our clients to only supply these data points to the system, and nothing else. This is usually exclusively non personally identifiable, demographic information, such as gender, location, first name, etc. In most cases the BizGreet system will have absolutely no information at all to make a viewer personally identifiable – just enough data points to ensure that the video stream is personalized to the viewer.
2) We do not accept the hosting of any sensitive or regulated information. Credit card numbers, billing addresses, bank accounts, specific medical information, etc are all completely off-limits for us. This type of data is not used in our service and has no place in the BizGreet system. While our clients might have access to this information because you gave it to them on their websites, we do not permit them to supply this sort of data into our application.
3) In most cases our pages are created dynamically. That means that information about a viewer is only retrieved the moment someone views a BizGreet campaign (from e.g. Facebook, your Browser, a CRM system), and this information is instantly destroyed as soon as the viewer closes the page in the browser again. This ensures that we don’t keep any information about visitors, beyond what’s necessary for our performance metrics that we report to clients.
4) Pre-visit data. In some cases where customer data is supplied to us upfront (e.g. from a client’s CRM system with existing customer data) we can track and report whether individuals have opened and viewed the video, but even here we limit any information supplied to us to those demographics and characteristics that are necessary to tailor the video content – we do not see (or have any interest in) seeing customer IDs, past purchases, payment methods, etc. All that stays safely with the companies you have done business with. We don’t even want your email address! Email addresses do not need to be transferred as any distribution via email is usually at the client’s prerogative.
5) Masking sensitive data points. We understand that in certain instances our clients would like the video to fork based on information of a more sensitive or personally identifiable nature. In these instances we strongly encourage them to mask their data with “dummy variables” that act as beacons for other data points (that remain unknown to us).
A great example for this are charities. E.g. instead of passing an explicit past donation amount to our system, these clients would indicate to our system “donor_category_A”, “donor_category_B”, or “donor_category_C” for a video segment, without us ever learning what explicit underlying data created these forks in the video stream. Again – we just care about making the video relevant to our viewers, we don’t care how much you donated last year!
As a BizGreet user we would like you to take a look at our Privacy Policy to which you will find a link at the bottom of every one of our web pages and video pages. This policy states how you can expect us to handle your information, and how to contact us should we ever fall short of your expectations.
If you ever have any other concerns about data security or privacy, please contact us and we’ll work to address the issue.
Mark / @muuque
