When sending out an email blast to a large group of customers telling them about an upcoming trade show, live talk, or other event, the “quality” of the message delivery will usually fall into one of three distinct buckets:

Your customer reads your email right away and your message about the upcoming event is delivered as [...]

Last night I was talking with an advertising exec who was telling me about a Fortune 500 client with a brand we would all recognize.  He said that his firm had gone to a lot of trouble to launch a banner ad campaign to generate sales leads.  It worked…they brought in thousands and thousands of [...]

We’ve learned a lot of lessons in scalability over the last few weeks.
The initial idea for BizGreet™ arose from the need for our own Marketing Agency to have a faster yet more personal way to get in front of potential clients. Cold calling is tedious and intrusive, and email simply doesn’t cut the mustard. Thus [...]